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BlackRock 2019 Digital Annual Report


BlackRock has sought for Addison’s help to design their print and digital Annual Reports for the past few years. Leveraging the brand’s existing bright and bold colour palette, we’ve added a library of photos and illustrations to match and created a fresh, new look for the 2019 Annual Report that reflects the company’s existing brand toolkit and sophistication. The website uses a horizontal scroll function/ carousel for its main pages to bring emphasis and focus to each section and help use digest information more easily.

The 2019 Annual Report contains 5 main chapters, where each title is begins with the words “Investing In.” On the digital report, each chapter is featured on its own subpage, led by a unique illustrated landing page and followed by other supporting data and infographics.

We’ve created a library of fun illustrations and infographics to compliment the bold colour palettes and typography of the site. Even on different breakpoints we try to space out content to make information easy to read and digest.